Photos by Dom John
I’ve spoken about my love of Instagram a few times on here before, with my favorite accounts to follow, the ones that give me the worst case of wanderlust and how I edit my own photos. I spend a lot of time procrastinating on there; it’s second nature that when I pick up my phone I will probably be opening Instagram too. I truly love the beautiful photos, I love the way people curate their feeds and I love that it’s a visual app that doesn’t require you to share all of your personal information on your profile.
There are many bloggers who have been able to use Istagram to their advantage and really broaden their audience by sharing photos and creating a whole new genre of followers. I see it for myself when I’m browsing my favourite accounts and can see their folowers increased by thousands in a matter of days. Sponsored posts are now a regular thing and creating an income from the app is not uncommon, with the most popular charging huge amounts for a single post.
But for me it doesn’t work. Not one bit. Originally I started my account before Girlglobalising even existed and I posted photos from nights out and take away pizzas. Over the last few years my photos have improved, they are taken on better phones and cameras and well edited. I’ve tried to incorporated it into the social media aspect of my blog and use it to promote my new posts.
It’s a well covered topic, ‘how to gain more Instagram followers’ and I think I can tick off nearly all of the points covered. I post regularly most days, my photos are of a good quality, I engage in the community by liking and commenting but not spamming. I’ve linked Girlglobalising in my bio so it’s easily accessible. And yet in the last four years I have gained maybe 100 followers. Today my total number stands at 164 followers to the 482 that I follow. I don’t get it. I gain 2 new followers and lose 4. Maybe there’s something else I’m doing wrong? Admittedly my feed could be more conhesive, there’s not much of a theme going on. But then again I’m a lifesytle and travel blogger and I cover a lot of topics and it would be hard to make sure every photo stuck to a particular theme.
With the uproar to the recent changes that Instagram have made I read a number of blog posts about why it’s not the end of the world. The one that stuck with me the most was Sophie’s from The Private Life of A Girl. She mentioned that the standard ‘post regularly and engage’ process just doesn’t work for some people. And it doesn’t for me.
On one particularly frustrating day last week, one that saw my Instagram go from 172 to 164 in a number of hours, it sparked the thought that maybe I’m trying too hard. I started my account because I loved the idea behind it and I loved seeing other people’s photos, not so I can gain thousands of followers and direct them all over here. So I’m going back to that. I’m going back to only posting when I have a photo worth posting and if I’ve had a particularly quiet few days with nothing to post then so be it! I will continue to engage with the community becuase I enjoy it. I’m going for quality over quantity. And I’m going to come to terms with the fact that increasing my blog audience is probably not going to come from Instagram.
Does anyone else have similar feelings towards Instagram? I’d love to know other thoughts and opinions on this topic! You can follow me on Instagram if you fancy it, and on Bloglovin too, to keep up with anything new around here.